My role: Concept development · copywriting · client presentations · briefing and collaborating with production partner
More than half of Australians feel the need to hide part of who they are at work. SBS wanted to challenge this by promoting a workplace where people could be themselves. Working alongside the SBS team, we created a campaign to encourage more inclusive behaviour within the organisation and spark a broader conversation about inclusion at work. The films achieved more than 3 million views with no media spend.