PUMA - The Unfollowed
The sponsorship that recognises the unknown
While working with PUMA, I had the opportunity to meet some of the biggest names in Australian sport, but for every sports star, there are thousands of unknown athletes that are dedicated to their training, but receive no recognition. We decided it was time to celebrate them. In 2018 we worked with PUMA to launch #TheUnfollowed, a national campaign to recognise and support those unknown who give it their all.
