Partners: Director Henry Zalapa, photographer, Sean Izzard, Media CHEP
Blood is seen as life-saving, plasma is seen as medicine. We needed to challenge the status quo. I led the creation of Why I Give, transforming the complex reasons we need plasma into a simple human idea: there are thousands of reasons to give plasma, but you only need one. Real donors shared their motivations, bringing plasma’s impact to life through authentic stories. The result was a flexible creative platform that could educate, build emotional connection and showcase different reasons to donate, before turning the question back to the audience: why will you give?
