Ruffie Rustic Food - Deliver to yourself
Frozen food so good, you'll never order in again
Unlike classic TV dinner's, Ruffie Rustic Food wasn't just designed to be convenient, it was designed to be delicious. With restaurant-quality ingredients and recipes from the winners of Masterchef, Ruffie Rustic Food was the first frozen food that could go toe-to-toe with takeaway. So, we thought we should let the competition know. With a tongue-in-cheek OOH campaign, we took the fight straight to restaurant delivery apps and showed Aussies, the most convenient way to enjoy a restaurant-quality meal was to keep one in the freezer.