The campaign launched with a digital campaign supported by an online film shared across the Swans and Lifeblood owned channels.
The campaign culminated at Gather Round, when the Swans took to the field in their ‘bloodless’ guernseys.
Coverage was picked up by channel 7, Fairfax, even the boys at The Betoota Advocate got on it.
We amplified the campaign through partnership with iconic Swan's Fans like G-Flip, Laura Dundovic and our very own Michael Klim.
