Haval - New Car Thinking
Changing Aussies' expectations of what a Chinese car can do
HAVAL entered the Australian market over 5-years ago, but consistently faced the same obstacle: Australian’s believe Chinese cars are cheap and unreliable. The reality however, couldn’t be further from the truth. As the world’s largest SUV brand, HAVAL have developed a global supply chain that incorporates some of Europe’s best design, engineering and manufacturing partners to produce premium vehicles without the price tag. Our task was simple, we needed to change the way people thought about buying a Chinese SUV.
