REA - The #1 address in property
Showing Aussies there's only one place to go when selling your home
As real-estate sales began to slump, REA wanted to ensure their flagship website, realestate.com.au maintained its market share. To achieve this, REA opted for a series of tactical campaigns using simple messaging and strong branding to reinforce their position as the number one address in property. These animations were created in partnership with Jackie Winter, and often turned around from concept to broadcast in under 2 weeks.