We put the world's smallest moustache on a red blood cell and a bandage on thousands of donors arms to raise awarenress for the role blood donation plays in men's health.
With 1 in 3 donations going towards the treatment of cancer, one of the best ways to take stand against this horrible disease is sitting down in a donor chair and giving blood.
Every year, Australian children receive more than 75,000 blood and plasma treatments, so we partnered with these young recipients’ and their drawings into a bandage to remind our donors of the little lives they’re saving.
