Partners: Broadcaster: Channel 7, Media: Clemenger BBDO
I developed “Stop the Drop”, a creative platform used to promote Lifeblood’s ongoing Blood Supply initiative with Channel 7. Now in its third year, the initiative features regular news updates highlighting pressures on blood supply and encouraging donations when they’re needed most. “Stop the Drop” turned an ongoing blood supply challenge into a simple, memorable call to action that worked across advertising, partnerships, web, media and donor communications. As content lead, I developed key messaging and collaborated with channel 7 on campaign content.
